One of Spain's leading and most well-known fashion groups, Adolfo Dominguez S.A. is an industry pioneer, specializing in high-end, yet somewhat classically styled designs. The Oreste-region company designs and creates a full collection of clothing for men's, women's, and youth markets. The company sells its products under the AD and Linea U brands, among others. Linea U is specifically marketed as a competitor to youthful, trendy Spanish brands like Zara, which is owned by Inditex, and Cortefiel.
As well as producing clothes, Adolfo Dominguez also offers a line of accessory pieces and footwear, with third parties developing much of it under license. Similarly, the brand has its own range of fragrances to complement its main labels, developed and produced by perfume and cologne specialist Myrurgia. Adolfo Dominguez’s position as a vertically integrated company has enabled the firm to create high-quality, fashion-oriented clothing at value-for-money prices.
It’s little wonder that stars such as Hollywood actress Gwyneth Paltrow wear the brand, as the clothes are fashionable yet practical, streetwise yet comfortable, urbane yet functional. The clothing’s comfort factor comes from the use of loose, natural materials in its creation.
By the early 1990s, Adolfo Dominguez had boosted its sales to more than $55 million, its number of company-owned stores past 12, and franchised stores to 15. Dominguez expanded its labels, adding the casual look Dominguez Basico, and a new line of men's clothing, Almacen Dominguez, featuring printed shirts, sweaters, and sportscoats.
The brand also continued to add new markets, entering Argentina with its first store in the early 2000s. The company additionally launched operations in Mexico, China, and Luxembourg.
Spain remains the company's biggest market, where it operates 93 company-owned stores and 137 franchise locations. Europe is the firm’s largest region, with 32 company-owned stores, and most of the group's 23 foreign franchised stores. France is the group's primary international market, but the business also has a presence in Germany and the Benelux markets, and elsewhere.
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