Joanne studied fashion and textiles Ba Hons Degrees at Northumbria University Newcastle-upon-Tyne and moved to New York to gain experience as a Textile Designer. Trained with Paul Thomas, a bespoke shoe designer, worked as a graphic and architectural model maker at a big construction company in London and as freelance textile designer and fashion illustrator. Then gfrom the Cordwainers College, London College of Fashion,in 2009 with a Master in Footwear Design and was finalist in the ITS International Competition in Italy. She has won many awards including First Into Fashion Award with Jimmy Choo and Melanie Rickey, and the Footwear Friends Award sponsored by the British Footwear Association. Now, she is ready to star her own shoe label. She transformed three styles from the Autumn Winter 11/12 collection into 'light-up' shoes, by installing LEDs into the laser-cut plexi heels. They come in a rainbow of different colours and are rechargeable by a USB connection to a computer and last for 6 hours at a time.
For Spring Summer 2012, British shoe couturier Joanne Stoker explores the furthest reaches of India and Morocco with her extravagant collection of vivid tones and opulent fabrics.
Inspired by the exuberant ritualistic festivals of Indian culture, and the magnificent religious architecture, Joanne has woven a vibrant tale of history and festivity through her collection.
Divided into distinctive sets, the collection maps a journey from the river banks of Kerala, through to the regal temples of Rajasthan and on to the dynamic markets of Morocco.
The ‘Wicker Woven’ collection is inspired by the backwaters of Kerala, with its wicker houseboats and lush green river banks. The ‘Pink Lotus’ in blush-coloured woven basket leather takes centre-stage with its chunky wicker and plexi heel; the ‘Tropic
Lemon’ in acid lime and cork acts as the perfect companion.
Continuing the collection are the ‘Kerala’ and ‘Terracotta’ slingback styles with cutout wedge heels, and the ‘Woven Ceramic’ in hot citrus. Raffia flats in rainbow brights have been hand-woven by the Berber tribes of the Moroccan mountains.
The ‘Moroccan Marble’ set brings together bazaar-rich colours of ruby, terracotta,amethyst, lapis lazuli and antique gold with hand embroidery by artisans from India.
Marble stone inlays and intricate patterns add depth and detail, whilst a collaboration with renowned mosaic artist Lauren Baker adds the finishing touch.
